Nevaya Brand Refresh
Design
- Brand development and curation
- Website design and build
- On-going support
Nevaya deliver TV solutions for the hospitality industry with a host of partners and clients across the globe. They have created an array of amazing products that protect the end user's privacy, whilst also allowing them to cast their own media to in-room hotel TV’s in a completely seamless process.
We were tasked with taking their brand to the next level by developing a full set of extensive guidelines, define their proposition and set the standards for their many sub-brands and modules.
The first step was to understand the brand and its many products, so we could clearly define their ‘who, what and why’ theories. We felt that we needed to create a clear picture around each sub-brand and filter all the documentation that supports these products. The process was really thorough as we had to understand how each sub-product worked and what their USPs are.
Once we had defined the brand proposition, we set about creating colour palettes, defining typography and building visual assets. The tone of voice was also added to the mix to create a complete brand that is both flexible enough to be creative but also be structured and consistent enough to create impact.
We always work very closely with brands during and following a project like this and use the guidelines we’ve set in place to create much more of their brand collateral in a consistent and recognisable manner. This so far has covered everything from stationery to product documentation and email templates.
Nevaya is a constantly developing brand that is growing from strength to strength, so keep keep an eye out for their work the next time you’re staying at a hotel. They’ll probably be on a screen near you.
All In Brand Strategy
Design
- Brand strategy
- Brand support
- Project management
- Copywriting/tone of voice
- Campaign concept
Alliants are the trusted digital partner of choice in the luxury hospitality space. As global market trendsetters, they lead and innovate first-class digital solutions and are passionate about developing the guest experience platform of the future. Working with some of the world’s most respected luxury hotels, travel, and retail brands to deliver exceptional customer experiences.
We were asked to create a series of branded gifts for an upcoming event that Alliants were attending. As part of the brief, we researched their ground-breaking app and applied a simplified logic to define what their client proposition really was. Alliants loved the result so much that they applied it across their whole brand internally and externally.
The Alliants app is an innovative hospitality concierge app with a difference. By applying or building custom modules, their clients can create a bespoke mobile app which can take their business to the next level.
We created an Alliants holdall for an event their team were attending. They wanted to give prospects a gift that they felt represented their proposition fully. We applied the words ‘all in’ to a premium holdall as we felt that when you take a trip you need a bag that holds it all, just as you may also need an app that has all your documentation, itinerary and concierge inside it.
By creating the ‘all in’ word mark from the Alliants lettering, a style was quickly established, which was transferred from the bag to the brand as a whole. Alliants loved the concept so much that we proposed that it became part of their wider brand and communications strategy. The team really adopted the concept, and their internal and external culture was born.
We created a full suite of documents outlining the proposition and messaging, clarifying what All In means for Alliants. This was rolled out across their website, employee onboarding packs, and various campaigns.
Philippa Witheat, Vice President of Marketing of Alliants said:
We appointed Curate based on their track record and knowledge of the hospitality sector. Their ability to quickly grasp and understand a brief is what sets them apart. The ‘All in’ strategy came entirely from Curate thinking differently about who we are and what we stand for. Curate’s ‘outside of the box’ thinking and creative ability is what ultimately gives them the edge.
Having worked with Curate for a number of years I am continually impressed with their creativity and ability to adapt to each challenge that I present them with. To find a full-service agency that delivers unique high-quality work consistently, on time and to a brief is a challenge. It’s rare that you find a creative partner that seamlessly becomes an extension to your marketing team.
Branding and Website Design
Design
- Branding
- Stationery
- Website design and build
- Social media support
Space VR is a virtual reality and CGI animation company, primarily servicing the architectural sector. With cutting-edge technology and a team of very talented artists, they bring a client’s vision to life. From interior design and architecture to product design and animation, they have it covered.
We work with their team as their creative partner and created their new identity and brand to launch their services. The aim was for the design to feel fresh, forward-thinking and slick, so that it shows off their services in a visual and informative way. This means that whether you understand VR, CGI and photogrammetry or don’t know your 3D from your 360s, their branding and messaging meant they could clearly market their services whilst educating and highlighting the benefits to the customer.
We created icons for each of their services to visually represent them with a clear description of the services.
The typefaces we chose were to look clean and project the ‘VR’ part from the page. We chose a colour palette that includes a soft grey/blue and a super-vibrant acid yellow, to create a sophisticated and confident contrast. Images and video of the services are key within their website to showcase their offering to the fullest, so we worked the branding to support and elevate this with a subtle mapping texture background.
We selected a gorgeous G F Smith paper – Gmund Action Vibrant Arsenic 430gsm for the business cards, printed with IPW1, which had real stand-out.
The team at Space VR were very happy with the results and so are we.
Menus, menus, menus
Design
- Brand support
- Menu design and creation
- Project management
As The Ivy Collection’s creative partner, we work on a regular basis with their team to create and produce their suite of menus. As an iconic restaurant brand, these menus are an integral part of their brand vision and guest experience. We support their team with seasonal menu changes and any event and promotional menus throughout the year.
As an integrated part of the process, we work alongside The Ivy Collection’s brand & marketing team, food & beverage team and their Chef’s. The stunning illustrations created by Adam Ellis bring the seasonal menu changes to life and the print by IPW1 is meticulous and super-organised as these pieces are massively time sensitive. We’ve also been involved in creating some of the illustrations created for bespoke menus within our team at Curate.
These menus really exhibit the true ‘art of a menu’ and how a menu is a sensory, tactile part of the brand and guest experience. The production process is constantly being refined and improved, with a strong focus on team-work between the in-house team, printer and ourselves. The term ‘well-oiled machine’ describes this creative process perfectly, as it’s no mean-feat to turnaround such a vast amount in such a short period of time.
We think the results show the dedication all round and it brings a smile to our faces to witness a guest at The Ivy peruse the à la carte successfully.
Hotel Group Rebrand and Development
Design
- Brand support
- Menu design and creation
- Project management
Harbour Hotels is the UK’s largest independently owned hotel group, with 15 locations across the South of England. We work together with Harbour Hotels as their creative partner. Initially, we were asked to come aboard to look at developing their overall brand and produce a full and extensive set of guidelines, which we were delighted to be involved with.
These guidelines as with any brand, evolve with time and working with their brand and marketing team we ensure these are kept up-to-date and relevant. We work as regular support to the brand from creation of top line campaigns to day-to-day menus and social media campaigns and assets.
As part of the guidelines, we have created colour palettes, usage of typography and designed pattern assets. We’ve also worked on the tone of voice which we feel is integral to any brand and this is carried across any campaigns, messaging, and the website.
Within the guidelines we have kept room for creative scope, so there is always brand consistency, but range for creative ideas and executions some of which are pictured here.
We have created illustrations for specific campaigns and then animated these over social assets. We’ve created gift cards and wallets that feel special to the recipient.
We work extremely closely with the brand to make sure their philosophies and beliefs are translated, such as the key card that is sustainable and created from bamboo. As it is one of their philosophies to be as plastic free as possible especially being largely coastal in location.
Watching their growth and being part of their development is something we’re extremely proud of.
