Menus, menus, menus
- Brand support
- Menu design and creation
- Project management
As The Ivy Collection’s creative partner, we work on a regular basis with their team to create and produce their suite of menus. As an iconic restaurant brand, these menus are an integral part of their brand vision and guest experience. We support their team with seasonal menu changes and any event and promotional menus throughout the year.
As an integrated part of the process, we work alongside The Ivy Collection’s brand & marketing team, food & beverage team and their Chef’s. The stunning illustrations created by Adam Ellis bring the seasonal menu changes to life and the print by IPW1 is meticulous and super-organised as these pieces are massively time sensitive. We’ve also been involved in creating some of the illustrations created for bespoke menus within our team at Curate.
These menus really exhibit the true ‘art of a menu’ and how a menu is a sensory, tactile part of the brand and guest experience. The production process is constantly being refined and improved, with a strong focus on team-work between the in-house team, printer and ourselves. The term ‘well-oiled machine’ describes this creative process perfectly, as it’s no mean-feat to turnaround such a vast amount in such a short period of time.
We think the results show the dedication all round and it brings a smile to our faces to witness a guest at The Ivy peruse the à la carte successfully.
