Hotel Group Rebrand and Development
- Brand support
- Menu design and creation
- Project management
Harbour Hotels is the UK’s largest independently owned hotel group, with 15 locations across the South of England. We work together with Harbour Hotels as their creative partner. Initially, we were asked to come aboard to look at developing their overall brand and produce a full and extensive set of guidelines, which we were delighted to be involved with.
These guidelines as with any brand, evolve with time and working with their brand and marketing team we ensure these are kept up-to-date and relevant. We work as regular support to the brand from creation of top line campaigns to day-to-day menus and social media campaigns and assets.
As part of the guidelines, we have created colour palettes, usage of typography and designed pattern assets. We’ve also worked on the tone of voice which we feel is integral to any brand and this is carried across any campaigns, messaging, and the website.
Within the guidelines we have kept room for creative scope, so there is always brand consistency, but range for creative ideas and executions some of which are pictured here.
We have created illustrations for specific campaigns and then animated these over social assets. We’ve created gift cards and wallets that feel special to the recipient.
We work extremely closely with the brand to make sure their philosophies and beliefs are translated, such as the key card that is sustainable and created from bamboo. As it is one of their philosophies to be as plastic free as possible especially being largely coastal in location.
Watching their growth and being part of their development is something we’re extremely proud of.
