Nevaya Brand Refresh
- Brand development and curation
- Website design and build
- On-going support
Nevaya deliver TV solutions for the hospitality industry with a host of partners and clients across the globe. They have created an array of amazing products that protect the end user's privacy, whilst also allowing them to cast their own media to in-room hotel TV’s in a completely seamless process.
We were tasked with taking their brand to the next level by developing a full set of extensive guidelines, define their proposition and set the standards for their many sub-brands and modules.
The first step was to understand the brand and its many products, so we could clearly define their ‘who, what and why’ theories. We felt that we needed to create a clear picture around each sub-brand and filter all the documentation that supports these products. The process was really thorough as we had to understand how each sub-product worked and what their USPs are.
Once we had defined the brand proposition, we set about creating colour palettes, defining typography and building visual assets. The tone of voice was also added to the mix to create a complete brand that is both flexible enough to be creative but also be structured and consistent enough to create impact.
We always work very closely with brands during and following a project like this and use the guidelines we’ve set in place to create much more of their brand collateral in a consistent and recognisable manner. This so far has covered everything from stationery to product documentation and email templates.
Nevaya is a constantly developing brand that is growing from strength to strength, so keep keep an eye out for their work the next time you’re staying at a hotel. They’ll probably be on a screen near you.
