All In Brand Strategy
- Brand strategy
- Brand support
- Project management
- Copywriting/tone of voice
- Campaign concept
Alliants are the trusted digital partner of choice in the luxury hospitality space. As global market trendsetters, they lead and innovate first-class digital solutions and are passionate about developing the guest experience platform of the future. Working with some of the world’s most respected luxury hotels, travel, and retail brands to deliver exceptional customer experiences.
We were asked to create a series of branded gifts for an upcoming event that Alliants were attending. As part of the brief, we researched their ground-breaking app and applied a simplified logic to define what their client proposition really was. Alliants loved the result so much that they applied it across their whole brand internally and externally.
The Alliants app is an innovative hospitality concierge app with a difference. By applying or building custom modules, their clients can create a bespoke mobile app which can take their business to the next level.
We created an Alliants holdall for an event their team were attending. They wanted to give prospects a gift that they felt represented their proposition fully. We applied the words ‘all in’ to a premium holdall as we felt that when you take a trip you need a bag that holds it all, just as you may also need an app that has all your documentation, itinerary and concierge inside it.
By creating the ‘all in’ word mark from the Alliants lettering, a style was quickly established, which was transferred from the bag to the brand as a whole. Alliants loved the concept so much that we proposed that it became part of their wider brand and communications strategy. The team really adopted the concept, and their internal and external culture was born.
We created a full suite of documents outlining the proposition and messaging, clarifying what All In means for Alliants. This was rolled out across their website, employee onboarding packs, and various campaigns.
Philippa Witheat, Vice President of Marketing of Alliants said:
We appointed Curate based on their track record and knowledge of the hospitality sector. Their ability to quickly grasp and understand a brief is what sets them apart. The ‘All in’ strategy came entirely from Curate thinking differently about who we are and what we stand for. Curate’s ‘outside of the box’ thinking and creative ability is what ultimately gives them the edge.
Having worked with Curate for a number of years I am continually impressed with their creativity and ability to adapt to each challenge that I present them with. To find a full-service agency that delivers unique high-quality work consistently, on time and to a brief is a challenge. It’s rare that you find a creative partner that seamlessly becomes an extension to your marketing team.
