Virgin Active Summer Campaign
Digital
- Campaign
- Brand Messaging
- Copywriting
We wanted the imagery to be punchy and bold and really make a statement with the typography intertwined, working with the Virgin Active tone of voice and brand colours to create a premium feel. We chose the imagery with an emphasis on the emotion and feeling to really support the campaign headline of “What a feeling”.
The campaign assets are live in print and digital forms on the website, social media, leaflets, posters and digital screens. We also animated the digital assets to create energy and movement.
We’re so happy with the results. We just have to see if we can touch our toes now. What a feeling.
Branding and Website Design
Digital
- Branding
- Stationery
- Website design and build
- Social media support
Space VR is a virtual reality and CGI animation company, primarily servicing the architectural sector. With cutting-edge technology and a team of very talented artists, they bring a client’s vision to life. From interior design and architecture to product design and animation, they have it covered.
We work with their team as their creative partner and created their new identity and brand to launch their services. The aim was for the design to feel fresh, forward-thinking and slick, so that it shows off their services in a visual and informative way. This means that whether you understand VR, CGI and photogrammetry or don’t know your 3D from your 360s, their branding and messaging meant they could clearly market their services whilst educating and highlighting the benefits to the customer.
We created icons for each of their services to visually represent them with a clear description of the services.
The typefaces we chose were to look clean and project the ‘VR’ part from the page. We chose a colour palette that includes a soft grey/blue and a super-vibrant acid yellow, to create a sophisticated and confident contrast. Images and video of the services are key within their website to showcase their offering to the fullest, so we worked the branding to support and elevate this with a subtle mapping texture background.
We selected a gorgeous G F Smith paper – Gmund Action Vibrant Arsenic 430gsm for the business cards, printed with IPW1, which had real stand-out.
The team at Space VR were very happy with the results and so are we.
Launch Collateral
Digital
- Brand support
- Menu creation
- Opening collateral artwork
- Back of house document design
Sexy Fish Miami is a dining experience like no other. A surreal underwater world-inspired space, with original Damien Hirst artwork, a spectacular Asian inspired menu, theatrical cocktails and top International DJs and entertainment.
Having worked with the team on their Sexy Fish London location to support with their brand items, we were asked to help support with their launch for Sexy Fish Miami. We produced handbook documents for back-of-house, operational items from labels to menu layouts, and digital assets such as social assets for DJ nights and email assets.
This location involved it’s own beautiful illustrations by Adam Ellis, and making sure the marketing worked with the Miami audience. Working with the team internationally means working with different time-zones, markets and tailoring menu content and events to this market has been really fun and interesting to work with.
It’s amazing to see that it’s now celebrating its 1st Anniversary. Congratulations all round.
Boutique Hotel Branding
Digital
- Brand creation and curation
- Website development and creation
- Tone of voice and copy
- Print and digital assets
- On-going support
Welcome to The Cookie Jar. This wonderfully cosy retreat in the heart of Alnwick, Northumberland was once the Convent of Mercy. Tastefully renovated into 11 luxurious rooms and suites, this boutique hotel offers all the comforts of home with an added little bit of unexpected cookie-ness. We’ve been on the Cookie journey from the very beginning.
As we explored the site in the middle of its conversion with the owners, we knew this was going to be something special and something to be proud of. We created the branding, the story, the tone of voice and all brand assets including the website design and creation, and all the little Cookie touches throughout.
Now with the hotel in full flourish, we support their team as their creative partner with anything they need. From their regular email newsletter – ‘The Digestive’, to press ads, sales campaigns, menu and website updates.
Brand Development
Digital
- Brand development
- Menu design and creation
- Tone of voice development
- Brand strategy
- Brand support
Inspired by the original TGI Fridays bar situated in New York back in 1965, 63rd+1st is a cocktails and plates lounge, that essentially brings a slice of NYC to a range of locations in the UK. We were asked to support the team in developing the brand, work on the brand strategy, and support them with their vision for the future.
This brand is in its infancy, and we’re excited to be involved, getting our teeth into it and developing a full brand strategy with their team to really understand the concept and direction they wanted to take the brand in.
We developed the creative and tone of voice across a range of assets they could work with, including website redesign and restructure, newsletter templates, communication, and brand awareness pieces, launch collateral and social campaigns.
We also worked on new menu development and designs to make sure the whole brand feels like a real slice of NYC.
Acquisition Campaign – Mix it up
Digital
- Campaign concept development
- Campaign direction
- Asset creation
- Campaign rollout
- Project Management
As Virgin Active’s creative partner, we regularly support their team with all areas of creative which we love being part of. It’s most exciting when it’s campaign time. This particular campaign is named ‘Mix it up’ and we were involved in the creative and delivery process from beginning to end.
We developed the concept and how it was visually portrayed. Working with the script and actors to direct the characters within the ad, helping to create their unique little quips and quirks. Which brought the famous Virgin personality to the campaign. We worked closely with the team at Virgin Active and Virgin Group to make sure every aspect met with their brand vision and style.
The creative approach behind the Mix it up campaign was based on the premise that a Virgin Active club is the best of all worlds and offers a totally flexible approach to fitness. There’s so much choice and variation of activities all under one membership. Workouts are available to members in-club, outdoors or at home via their app. This campaign was distributed over Video on Demand, digital billboards, paid and organic social media, in-club digital screens and press ads.
It was great fun to work on with the whole team involved. Virgin were very pleased with the results and that makes us happy, and proud to have been a part of it.
