Acquisition Campaign – Mix it up
- Campaign concept development
- Campaign direction
- Asset creation
- Campaign rollout
- Project Management
As Virgin Active’s creative partner, we regularly support their team with all areas of creative which we love being part of. It’s most exciting when it’s campaign time. This particular campaign is named ‘Mix it up’ and we were involved in the creative and delivery process from beginning to end.
We developed the concept and how it was visually portrayed. Working with the script and actors to direct the characters within the ad, helping to create their unique little quips and quirks. Which brought the famous Virgin personality to the campaign. We worked closely with the team at Virgin Active and Virgin Group to make sure every aspect met with their brand vision and style.
The creative approach behind the Mix it up campaign was based on the premise that a Virgin Active club is the best of all worlds and offers a totally flexible approach to fitness. There’s so much choice and variation of activities all under one membership. Workouts are available to members in-club, outdoors or at home via their app. This campaign was distributed over Video on Demand, digital billboards, paid and organic social media, in-club digital screens and press ads.
It was great fun to work on with the whole team involved. Virgin were very pleased with the results and that makes us happy, and proud to have been a part of it.
