Virgin Active Summer Campaign

  • Campaign
  • Brand Messaging
  • Copywriting

We’re feeling very excited to see our Summer Campaign for Virgin Active is now live. It was great fun as always working with the Virgin Active team creating a message for acquisition and retention to express how wellness and exercise can make you feel. From the small wins to the big achievements, Virgin Active can help you discover that feeling.

We wanted the imagery to be punchy and bold and really make a statement with the typography intertwined, working with the Virgin Active tone of voice and brand colours to create a premium feel. We chose the imagery with an emphasis on the emotion and feeling to really support the campaign headline of “What a feeling”.

The campaign assets are live in print and digital forms on the website, social media, leaflets, posters and digital screens. We also animated the digital assets to create energy and movement.

We’re so happy with the results. We just have to see if we can touch our toes now. What a feeling.

Interested to see how we can help your brand?

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Interested to see how we can help your brand?

Get in TouchSee More Creative