Harbour Digital Activity
- Brand support
- Digital Campaigns
- Social Media
Harbour Hotels have come a long long way since their initial conception. They now own and operate 15 hotels across the county, with ambitious plans to grow across the leisure and hospitality sector in the coming years.
We were initially brought on board to create a stronger brand presence through the production of a solid, but flexible set of guidelines and collateral. These guidelines were set to work across the board, but had a strong emphasis on their printed and digital collateral. But times change and so did Harbour’s audience. As they became younger, more trend conscious they needed to create social media that engaged this increasingly more tech savy audience.
Harbour understoood that they couldn’t create posts and content that felt formulaic and standard. They needed to break the mould more often than not. As their creative partner, we understood the need for flexibility within their guidelines and this also applied when creating a set of engaging social media templates.
When is a template not a template? When we build them is the answer to that. Brands don’t want or need a structure that limits what and how they can communicate. They want to excite and grab the attention of the customer, without losing their core styling or tone of voice. Harbour’s social media doesn’t always have to play by the rules, it can break out to create impact for campaigns and offers and be more restrained for serious messages. It should always feel on brand but be willing to flex when needed.
Above all we made the process a simple one. Partnering up, understanding exactly what they needed and why, making impact where possible and engaging their audience with a graphical style that didn’t feel templated.
