The Corrie Hotel Brand Development and Website
- Brand development
- Menus
- Website design and build
We were asked to help them transform their brand and proposition, (but not their logo), so that they could become a strong hub for visitors and locals on the island. They wanted their brand to be synonymous with The Isle of Arran and be one of the foremost recognisable places to visit.
So, for this we made a point of learning all about the history of the building and the location and to understand the attractions on the Isle. We investigated everything from weather patterns and topography to visitor attractions and ferry timetables. This gave us a great insight into any issues guests would have during a visit to what is a slightly more remote location.
By working with the team as a creative partner, we gained a real insight and started to understand the real hidden gems of such a trip, and this allowed us to create a full brand pack that promoted The Corrie Hotel in the best way to their guests. It was a useful process for their whole team and allowed the brand to become one of the most accessible in the region for tourism.
But the real cherry on the cake was when we applied all of this to their new website, which we developed from the ground up ensuring the user experience and information available all works together for the most enhanced guest journey. It has become a real shop window for The Corrie Hotel and shows the hotel interiors, beautiful location and localised information and attraction information to the fullest.
It was a real 360 approach as the website really thrives because of the work we put into establishing the brand proposition and the brand really works because it now has the website it deserves.
Andrew Garbutt and Rodger Meadows, The Corrie’s joint owners said:
The team at Curate were a pleasure to work with from the start to the fruition of our new website. They took time to understand our market, customer and business in depth and were great at both listening and getting the job done. They have a keen eye for design and ensuring it was the perfect match for our market and commercially for the business. They are also very likeable people, and we would have no reservations in recommending them to others.
