Menu design, menu science and menu philosophy are some of our specialisms at Curate. So when we were asked to work with Jeremy King Restaurants to create their menu suites and collateral for the launch of The Strand – including Simpson’s The Grand Divan, Simpson’s Bar, Simpson’s Assembly Room, Nellie’s Tavern, and Romano’s, we were very excited to be involved.

Each part of the building has an identity of its own under the umbrella of The Strand. The whole building has such an interesting history and story to it and the new interiors richly reflect that. Creating the most suitable format, layouts and paper texture to sit with each venue was integral, to give the guest the desired feel and flow in each of the different settings and spaces.

We worked closely with the team at Simpson’s to make sure the launch went smoothly. It was an honour and one of our favourite things do on a project, to tour the site before launch during renovation and then again afterwards when it’s live, to see everything in place and in action.

Watch this space for more, as we continue to work with the team at Jeremy King Restaurants.

Menu print by West Three Colour, London