Mantra Thai Menu Design
- Menu Strategy
- Menu Design and Creation
- Brand Development
As part of our overarching brand development and support work with Mantra Thai restaurant, we worked on their menu development to create a new refreshed menu suite. They had refurbished their lower floor area with Space ID one of our creative partners, with the intention to attract a more casual diner, for all day dining in a beautiful and relaxed lounge style atmosphere.
We met with the Mantra Thai team, Space ID and our PR partner Dee MacDonald to understand their purpose and goals for the brand moving forward. With the intention of attracting a new audience and to extend the offering to existing guests with additional reasons to dine with them. They wanted guests to feel they could have a range of flexible experiences to create happy memories and special moments, in a space that felt vibrant and more contemporary with comfortable seating, and a range of table choices from booths to high seating that would be ideal for leisurely coffees, lunch meetings, casual small plates with friends over drinks and even private hire for groups.
Our belief (in fact you might say one of our Mantras) is that the menu is an important sensory, tactile part of the brand and guest experience. We assessed their existing suite of menus and using our specifically designed menu process and menu psychology, we applied a new structure to the formatting and layout, we introduced a special lunch platter for a quicker, lighter lunch option that would appeal more to the office workers and lunch-time crowd, and we created a set of impactful designs for the backs of the menus.
The menu back designs were created specifically to sit within the new interior design and have impact on the tables but whilst feeling part of the design scheme. We also applied a gold foil to the logo on the menus to elevate the tactile and visual feel and add to the luxury of the environment.
This style and imagery we then carried across into social media posts and promotional items to begin creating a brand consistency and visual recognition for this part of their business.
They had great feedback from their guests, some even wanted to take one as a momento.
