IPW1 2026 Campaign
- Illustration
- Campaign development
- Window vinyl
- Calendar artwork
Our long-term client and print partner IPW1 have developed to become one of London’s leading independent print suppliers. Growing steadily for over fifty years, they owe much of their success to quality customer service, a strong referral system and their incredibly high standard of finish.
From our first collaboration together in 2018, we have worked closely on several projects for IPW1’s own business. This included a full brand refresh in 2023, developing a new look and feel that reflected their commitment and investment to innovation and digital print technology. The rebrand saw the introduction of a bashful new approach that ensured they stood out like never before, through new vibrant window vinyl’s, strikingly colourful walls, as well as calendars and business cards.
A series of characters and illustrations were introduced as part of the company’s new universe; a larger-than-life world called the ‘Colourdome’ which could be found in their print shop. With colour excellence at its core, IPW1’s ongoing campaigns and applications can now offer a unique style and story that sets them apart from their competitors.
This year’s campaign has been developed with the ‘Colourdome’ in mind, further evolving the illustration set to produce a range of striking visuals. A series of commonly black and white items have been selected, illustrated and positioned to produce detailed repeat patterns. A singular character within each of the patterns has been brought to life with bold colour application and paint explosions to highlight the main campaign theme, enforcing the idea of IPW1’s services and unique approach to colour helping clients “stand out from the crowd”.
The campaign theme and accompanying visuals were featured alongside witty messaging relating to the subject of each pattern and applied to a range of collateral including their 2026 calendar, full store front window vinyls and external advertising posters.
Learn more about IPW1 and their offering at www.ipw1.co.uk
