Grain to Glass Branding
- Branding
- Website design and implementation
- Brand social assets
- Stationery
Mathias Lentz, founder of Grain to Glass, brings over 15 years of invaluable experience to the beer industry, where he has established himself as a leader in product development, production, sales, distribution, and innovation. Today he utilises his extensive knowledge and expertise by offering consultancy and advice to people at all points within the brewing process.
Mathias reached out for our assistance with developing a brand identity for his new venture, with a core focus on his multi-level expertise.
We began the process with a workshop to obtain a deeper understanding of Mathias’s key goals and what he wanted to achieve from the brand. Through this exercise we found the intricacies of the brewing process mirrored the detailed knowledge Mathias possessed – something he was incredibly passionate about highlighting within the brand.
The result was the creation of a brand that focussed on every level of the brewing process, which had a clear mission to enhance efficiency through both business and environmental perspectives. This led to the creation of a highly considered corporate identity with a simplistic logo mark that highlighted the story of beer brewing while also injecting the key attributes of Mathias himself. The mark worked to reflect the various stages of the brewing process as well as historical methods used, all whilst presenting Mathias’ extensive knowledge on the subject.
The accompanying palette was developed to reflect the key components used within the brewing process. Blue tones were used to represent the water, whilst the beige and cream hues mirror the malt and barley.
A complimentary brand pattern was created based on the brand palette, mirroring the shapes and forms of the logo mark while also providing a strong template to produce various visual collateral ensuring a cohesive brand aesthetic.
