Branding and Strategy
- Brand Strategy
- Brand Development
- Creative Campaign
Printing solutions that press all the right buttons.
Northern Print Solutions are a bespoke printer based in the North East of England. We recently worked closely with them on their vision for moving forward with their branding and strategy to target specific markets.
It’s always good to hear from our clients how they felt about the journey of working with us.
Cath Riley, Director of Planning, People and Commercial Operations at Northern Print Solutions said:
With big ambitions for the next five years, our business recognised that the power of our brand would be fundamental to achieving the huge changes that we faced both externally and internally. The team at Curate invested significant time up front with us, getting to understand where our business was, where we wanted to be and the challenges we faced. With a fresh pair of eyes, they came up with a brand refresh that maintained the personality that our clients knew and loved us for, yet resonated significantly with our changing target market.
The results to date have been incredible, which has generated a significant step-change in the business, including:
- Greatly improved target market brand engagement, resulting in a positive change in our inbound leads
- Instead of 1/20 leads meeting target qualification 5/10 now meet qualification
- 20x ROI
- Enhanced rate of cultural change and adoption of business practices to meet our target market needs as our team understands tour brand more than ever
We created a thorough brand strategy document that built a pathway for the business to follow and worked closely with the whole team to encourage a greater understanding and belief in the changes that were being made. This included updating their brand guidelines to a new colour palette, more expressive typography and a range of graphics and visuals to represent printing techniques that worked whether they were communicating in print or digitally online so that their messaging could transition across a bespoke tactile print piece or across their website and social channels.
We then created a campaign that helped express their key message through all the senses and how their business effects them, “we make sense” from the sweet smell of fresh print to the tactile touch of a textured stock.
It’s a great feeling to see another happy client and some very positive results.
