What changed
We started by rewriting the titles and meta descriptions on all key pages, sharpening the focus on what actually made The Corrie Hotel stand out from the crowd. We found they were genuinely dog friendly and added matching keywords around this subject, a brand new page was built to focus on these keywords and finally, we targeted a host of keywords for the bar and restaurant on site, focussing not just the rooms.
OVER 8 NEW PAGE TITLES
Rewritten to lead with what guests were actually searching for on Arran.
OVER 8 NEW META DESCRIPTIONS
Unique descriptions per page, giving Google a clearer reason to click through.
DOG-FRIENDLY POSITIONING STRENGTHENED
More consistent emphasis on the hotel being genuinely dog friendly, not just dog tolerant.
NEW KEYWORDS FOR THE BAR & FOOD OFFERING
Titles and descriptions improved mentions of the restaurant and bar, not just accommodation.
Before & after: site traffic
55
Active users per day before engaging our changes
136.3
Active users per day after engaging our changes
+148%
Increase in daily active users after the title & description changes
31,841
Total active users across the period before and after our changes
Daily active users more than doubled after the new titles, descriptions and dog friendly page went live, from 55.0 per day to 136.3, a 148% increase. That’s roughly 81 extra people finding the site every single day who weren’t before.
Full-period traffic by channel
In total, we had 46,112 sessions recorded. Organic Search is comfortably the largest channel, ahead of Direct and Google Business Profile listings combined.
Organic Search
- 40.9% of total visitors
Direct
- 24.2% of total visitors
Google Profile
- 40.9% of total visitors
Referral
- 13.3% of total visitors
AI Search
- 0.2% of total visitors
The breakdown above shows us that the changes made to The Corrie Hotel’s SEO have pushed pages up within rankings significantly, this makes potential guests much more likely to book.
Direct Traffic: Visitors who arrive by typing your web address directly into a browser, using a saved bookmark, or clicking an untagged link. Organic Traffic: Visitors who click on unpaid search results in engines like Google or Bing. This traffic grows through good search engine optimisation. Referral Traffic: Visitors who come to your site by clicking a link on another external website. Google Business Profile (Local): Visitors who arrive from past Google Business Profile listings. AI Search: Visitors from a AI application like ChatGPT.
Overview
Six months on, the numbers make the case for themselves. Daily active users are up 148% with Organic Search becoming the single biggest source of visitors, and the pages leaning hardest into dogs, bar and food are the ones people are looking at, while the accommodation pages kept their rankings. The rewrite worked because it told the truth about what The Corrie Hotel actually offers, and Google (and the guests) noticed.
“The team at Curate were a pleasure to work with from the start to the fruition of our new website. They took time to understand our market, customer and business in depth and were great at both listening and getting the job done. They have a keen eye for design and ensuring it was the perfect match for our market and commercially for the business. They are also very likeable people and we would have no reservations in recommending them to others.”
– Andrew and Rodger, Co owners The Corrie Hotel
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See The Corrie Hotel in action, or see how we built The Cookie Jar brand.